“New Study Sheds Light on Industry GrowthNew Study Sheds Light on Industry Growth”

The online gaming industry is currently enjoying a period of unparalleled growth. With further expansion expected in the United Kingdom as a result of recent legislation aimed at regulating the industry, along with the country’s open door policy toward offshore gambling operators, current trends look set to continue. In particular further growth in the online poker industry has analysts predicting the online gambling industry may soon be larger than the traditional gambling industry.

A recent study conducted by ORC GamblerTrack – part of consultancy firm ORC International – shows a decline in traditional gambling last year in activities such as on-course betting and live casinos. In contrast, online gambling figures rose by 46 percent. ORC suggests that the decline in traditional gambling and the rise in online gaming are directly related, with many citing improved internet access as a factor determining their choice of gambling activity.

As a result, online gambling operators are making a particular effort to attract niche markets by producing marketing campaigns and advertising strategies particularly aimed at higher income earners. Despite a significant decline in the overall number of United Kingdom residents participating in gambling, 60 percent are still reported to regularly enjoy some type of betting activity. Yielding a figure of 42 billion pounds each year, this is one market the online gambling industry will be doing everything possible to attract.