“Wedded Bliss: Absolut
Vodka plus Online Poker Equals Success!”
One way to gauge the success of a phenomenon is by looking
to see which, if any, big name brands want to be associated
with it. And with that criterion in mind, it looks as if
internet gambling has begun to hit the big time.
Taking advantage of the growing popularity of online gambling
sites, Absolut Vodka has made a brilliant marketing decision.
Employing what is known as cross-promotion advertising, Absolut
now features its own online casino style poker games on its
website.
Granted, the quality of the Absolut
poker page is not exactly at the same level as that of
the actual online casino sites, and if you’re looking for a large choice of games and
the option of placing real wagers, you wouldn’t go
to the Absolut page. But it does happen to be a cool site – check
out the real-time flash gaming – and once you’ve
passed the age verification system, you can start playing
immediately. One poker game they offer is Holdem – the
graphics are nice and it’s a smooth play.
What to do on a winter’s night? Absolut Vodka has
some ideas: how about staying warm with a nice glass of Absolut
and some online gambling? There’s no need at all to
go out and brave the cold! The young adult population seems
to like this message, and to take it to heart. They are the
ones, after all, who are fueling the popularity of online
gambling – a phenomenon that Absolut has wisely chosen
to hitch its wagon to.
Back to Online Gambling News March 2005 Edition
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