Major advertising campaign planned

Betfair group, the online gambling concern, has contacted 23 Red, the British advertising company, hiring them to launch a massive ad campaign designed for the promotion of its online casino. The online casino in question I the Betfair poker website which provides exchange games that promote online gamblers to place wagers bet against other online players, as opposed to betting against the house.

A competitive presentation was made by 23 Red in order to acquire the contract. 23 Red has been given the job of developing an array of digitally styled communications, which is to be supported through the use of offline activity involving both direct as well as broadcast media. A campaign has already been achieved by 23 Red directed toward boosting of the public in the up and coming Betfair Asian Poker tour. This will be Singapore's first tournament of this type. The tournament with take place between November 12th and the 17th.

Although it is true that on the whole, the online gaming market has been damaged by the introduction of United States legislation which purports to ban online companies from receiving bets from US citizens, the Betfair operation has gotten away untouched. This is because it already had United States customers. As its competitors are re-aligning their business models by directing them exclusively toward non-United States customers,  Betfair is currently planning a major growth plan in order to take advantage of the current uncertainty in the online gaming market.

With its staff of 35, 23 Red was founded in 2000. It has concentrated on the development of integrated communications programs for such companies as Ladbrokes, Novartis PlayStation, Bacardi Martini, and Tizer, in the UK, and all over Europe.

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