European iGaming Congress To Take Place In Copenhagen This Month

This month in Copenhagen Denmark, it is believed that Income Access will appear as the lead sponsor at, the online marketing and affiliate focus track. Included on the Income Access team are Sarafina Wolde Gabriel, the director of affiliate marketing, Kristyn Gaffney, the director of client relations, and Erica Anderson, the affiliate manager, all of whom will be available for direct meetings at the conference with affiliates and operators.

Income Access’s chief executive officer, Nicky Senyard, says that during a time when budgets are being reduced, it is crucial to stress acquisition and retention success and to make sure that your marketing spend is being used to the max. He adds that he sees marketing as an essentially important part of any business and says that sessions that make available information linked with how to market, create a good opportunity for the development of ideas, starting conversations, and making and forming new relationships.

This year’s European iGaming Congress conference and expo is especially focusing on the formation of acquisition and strategies for client retention. Among the topics regarding online marketing and topics involved with affiliate focus include, Google functioning which speaks about best practice techniques when dealing with Search Engine Marketing, social media networking and optimization of its effectiveness, including twitter and facebook, Learning How to sell to your board a ‘Massive’ Google dominating SEO project, and among other no less important topics, Direct feedback or one on one ‘site surgeries’ designed to improve the efficacy of your website.

Since 2002, Income Access has been working to develop a company for integrating marketing software and solutions that has been assisting both affiliates and operators to leverage the power of affiliate marketing. The company offers award-winning affiliate software, and includes an affiliate network containing over 18,000 members, services for search engine marketing, development of online marketing, and media purchasing. Included with Income Access are partnerships with in access of 80 operators ranging basically across all gaming verticals. In order to be able to meet the specific needs and goals of its customers, Income Access has customized all its product and services. This month the firm is attending the both the EiG Congress and Expo and the Budapest Affiliate Conference.

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