Using Internet Trends For Better Business

Current surveys are showing that about 40 percent of news seekers go to the Internet first. This trend is likely to continue and even expand due to more tech-savvy users maturing and boosting the demographics.

Moreover, the change has impacted the traditional media world, with less advertising. The European newspaper group Mecom is no exception, reporting losses of £19.7 million - less than on previous numbers, but still disappointing.

David Montgomery, veteran newspaperman and former News of the World editor who heads the group, is consequently looking to expand its online presence through social networking and gambling, saying that the company must make more money from each consumer than simply the price of the newspaper, and must also be less reliant on printed products.

Owning Polish, Dutch, Danish, German and Norwegian newspaper divisions, Mecom reported recently that while advertising revenue was down 2 percent in the first half 2008, circulation had gone up by 3 percent and digital revenues had soared by 36 percent. The group intends to boost its print and online readership with more offers in each country, including books, CDs, DVDs, travel, home-ware, tickets, events and financial products, including online social networking and gambling ventures.

The Mecom divisions currently only make 4 percent of their revenues through online products, presenting attractive expansion possibilities. The media group already has more than 200 websites up and serving 24 million unique users, an increase of 4 percent on H1 last year.

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