At Australian Group Marketing Is Concentrating On Hold On To Existing Clientele

Financial results for the year ending June 2007 for Centrebet.com the Australian bookmaker, have been made known. The report shows an outstanding growth in revenues of 26 percent, reaching A$58.9 million over the amount at this time last year of A$47 million. Pre-tax profits, which stood at A$2.million in 2006, rose to A$12.5 million. There was a slight improvement in the forecasted after tax net profits which reached A$11.8 million.

Compared with the same period for last year, the EBITDA numbers indicated a rise to A$14.5 million, an increase of 45 percent. The company is now preparing for the 2008 year and the directors are expecting to see growth in the range of 10 to 15 percent.

There was also an increase in wagering turnover which pushed wagering revenues up from A$40.2 million to A$47.1 million, an increase of 17 percent.

The situation for Centrebet's casino and poker revenues has turned out to be especially healthy. Combining A$7.1 million on casinos and A4.7 million for poker, the increase has been a very significant 85 percent, reaching a total of A$11.86 million. When considering the third party technical troubles the company went through, preceding its May 2007switch to the Orbis-Openbet platform, this achievement becomes even more remarkable.

Marketing concentrated on keeping existing clients and increased spending to  spend A$7.4, devoting A$1.5 to this issue of client retention, and also generating A$4.8 million in incremental revenue.

At the same time the company board has indicated significant improvements in earnings, profit margins and profitability.

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