A Request For A Report That Includes Suggested Rules For Marketing

Anders Borg the present finance minister of the country of Sweden, along with his associate Maria Larsson, who is the Public Health minister are employing a daily newspaper published in Sweden, Svenska Dagbladet, to speaker against and to support the cessation of what has become a situation of the aggressive marketing of gambling within Sweden. They have come against the Swedish gambling industry, and against Svenske Spel, the company that has dominated the industry, which is the very successful governmental monopoly.

The finance Minister Borg has been warning through this article that there is a new report that is being ordered whose subject is to be the rules that govern the Swedish gambling industry market. It is further noted that the Swedish gambling industry is already under surveillance by the European Commission, as it is believed to be in non-compliance with the Europe Union’s principles regarding the unencumbered movement of services relating to trade.

the gist of the article written by Borg and Larsson is that they are highly concerned regarding social implications linked with gambling, since they believe gambling to be as addictive a threat as alcoholism and as difficult to overcome.

a member of the Swedish Moderate Party, Tomas Tobe, is reported as saying that he sees the upcoming report mentioned by Borg as being of a positive nature but that it does not do enough to break the monopoly held by the government through Svenske Spel  and that much more needs to be done and quickly.
Tobe warns that this proposal will hardly be sufficient to appease the European Union Commission and he warns that in spite of this report, Sweden can expect to be summoned to stand before the European Court of Justice and be served with a conviction for its unfair marketing practices.

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