VIPsports.com Coming Up with New Brand Names.

VIPsports.com, which is a part of the Leisure and Gaming group, with the initiation of its new website and new trade name, is now called VIP.com. Its subsidiaries include , VIPhorses, VIPcasinos, VIPpoker and VIPsports.

Now containing its new trademark name and appearance, along with the slogan “Your Access to Action”, VIP.com assures customers that they will experience 24/7 gaming that is also safe as well as being reliable and trustworthy.

The site first opened in 1997 but it is only this week that its four products are being joined together as one trademark brand, that can be reached from one site. - VIP.com.  Even though these several products have always been a part of one company’s offerings, this switch to the one brand name website will act to assure that customers are better served.

Frederik Wadstein, VIP's manager of marketing, sees this as a good move. He notes that it is easy to get around the new site and there are many exciting things to become involved in include the many choices of horse and sports betting. All of this is in addition to the regular Flash formatted casino games which you can play without having to download them to your computer, (although downloadable versions are available). He says that the company is focusing completely on customer needs, and that the opening of this new trademark named site only means a continuation of that commitment of being focused on customer needs. Along with the new look and virtual environment, Wadstein says that the company has added several improvements in operating on the site, along with new games. Everything, according to Wadstein is geared toward making sure that customers have access to what they want when they want it. For example, in early July there will be a downloadable improved poker room available.

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