GameAccount Inks Contract With UK's Five

With GameAccounts’ inclusion of Channel Five, the media channel of British television, the company has emerged as the leading provider of games of skill to television groups.

These companies have come together to make available to the public, “Five Play and Win.” This will appear on Channel Five television and can also be reached through the Internet on Channel Five television’s main website.

Channel Five is adding to their viewers’ usual experience by now making it possible for them to sign up and participate in games of skill, either for fun or for real, on their website. The television channel Five was begun in 1997 and already reports as many as 50 million viewers in the United Kingdom alone. This is throughout all platforms. This gives them a 67.3+ percent market share of those who are watching commercial networks. In the areas of commercial television viewing, Five ranks as a leader, in numbers and amounts of sponsors, and in advertiser backed and interactive programming as well.

The introduction of online games of skill is also proving to be an area for significant growth. With its capacity to reach a broad commercial audience, Five hopes to leverage this commercial exposure through the inclusion of the online gaming community, and to thereby achieve greater revenue growth.

GameAccount’s CEO, Kevin Dale, speaks of noteworthy opportunities for cross-over involving media companies that want to create a broader platform. He says that games of skill in particular make it possible to gain entry into channels of cross-media advertising since they have a strong appeal to players who enjoy playing at known games for real money. This he says may be compared with the phenomenon of poker and Bingo.

The areas of games of skill on the portal run by Five will be managed by GameAccount which will make available to online gamers, a completely line of flash ‘heads-up’ type classic multiplayer games. Examples are Gin Rummy, and exclusive P2P variations of still other games like 8-ball Pool and Mah Jong. There will also be an extraordinary diversity of well-liked Solitaire type games. Tournaments will also be made available over the network such as the all-time largest knockout tournament boasting is access of 16,000 players.

Five’s  Commercial Development Manager Laura Bowes sees these new games of skill as a new cutting edge opportunity for her company. She says that their aim is to offer to their viewers appealing online experiences. She says that the company’s goal is to derive additional revenues by combining their broadcast capabilities with their offerings of games of skill. They want to reduce the existing gap between online gaming and action television play.

In addition to the above, GameAccount has worked out agreements with British Sky Broadcastings’ division, Skybet, for the provision of services, along with an advertising contract.  They have also established a site for Mintplay.com. GameAccount plans to actively market the concept of branded portals in order to attract yet more clientele.

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