Two Leading Internet Businesses Google And Yahoo Come Out Against Gambling

Following new advertising that is looking for a way around the company's strict legislation, New Media Age reports that Google, the search engine colossal, has refused to reconsider its ban on gambling paid-search ads.

This announcement closely follows a fancy but accurate circumvention of the regulations by Sky, in the UK. This week Sky began a search campaign that points users to a page streaming footage from the Sky Poker TV channel that is Sky Poker-branded.

This is problematic since while the ad adheres to Google regulations, such as for example, not being linked with a site where a user is able to bet with real money, the link however, does exhibit real people gambling with actual money.

Yahoo! Search Marketing while actually maintaining the same restrictive route regardless of its own entrance into the UK poker sector, has apparently informed its advertisers that it will no longer receive advertising that has within it an invitation to play at gambling sites or any mention of money, for example, in the form of announcing a large jackpot reward, or that provides any incentives or bonuses as an encouragement to participate in online gambling.

Current advertisers were warned that the present advertising was under review in order to determine its compliance with current regulations and that the company would be completing the procedure by mid June. They were warned that if their advertising was found to be noncompliant they would be notified by email and the advertising would be suspended until the necessary changes were card out.

Back to Online Gambling News - May 2007
Online Casino Latest News
Online Casino News Archive