Spring Date Set For Launch

Entraction, better known by its former branding as 24hPoker, the Sweden-Malta online gambling group, has signed a deal with NYX Interactive, the Scandinavian software company to launch a new online bingo offering from Entraction licensees, in the European spring of 2008.

Online bingo complements its product offering as it is a game of luck that attracts new target groups, says Entraction. Bingo, once an offline family favorite has become a widespread and popular online game that is booming and becoming increasingly competitive in the operational field.

NYX Interactive CEO, Staffan Lindgren, said that the Entraction deal was important to his company and its global ambitions. The company's product has a user friendly chat function to enhance the online bingo experience, because the social nature of bingo makes player interaction a key feature, he added.

Entraction already offers its partners poker, sports betting and casino action. Now
Peter Åström, the CEO of Entraction, says that bingo completes his company's product offering and makes it possible for its partners to offer the players an outstanding gaming experience in a safe and regulated environment.

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