Murdoch Descendent Talks About The Power Of Tv As A Media For Gambling

The lately appointed chief executive of the UK satellite TV company BSkyB and PBL, James Murdoch, reported this week to London bookmakers that both TV and gambling are destined to become powerful synergistic forces in the not so distant future.

Appearing at a Bookies Banquet, Murdoch provide himself to be a great guest speaker. The banquet was organised by Orbis.  Murdoch told an appreciative audience that his group had not been prepared for the positive response that occurred, to its Sky Vegas Live channel. He said that in spite of the fact that the audience was only between 2,000 and 10,000, they have received evidence that interactive TV and gambling are destined to become a very powerful force in the future.

The Sky Vegas Channel was launched last year. It features keno programming and virtual racing, but doctor Nick Rust is of the opinion that the inclusion of interactive television along with gaming is both powerful and only just beginning to impress itself on the consciousness of players and businessmen alike.

Rust predicted that the time for the appearance of a properly interactive poker channel is not far off. He said that during the last week of February, as example, there were as many as 11 channels in the UK that featured poker in its content. He observed however, that all of these channels were showing poker in fairly well the same way. With UK regulations now under consultation, this could soon see a rapid change, when interactive television changes the fashion by which many people gamble, according to Rust.

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