New Advertising Campaign for Online Poker Site, 888.com

The advertising agency for online casino and poker site, 888.com, has come up with a new slogan for the poker room that identifies it as “The Home of Online Gambling”. 

The new 2006 advertising campaign for the Gibraltar-licensed gambling group is supposed to go live in the British Isles this month.  Initially, it will be tested in outdoor and print media advertisements before it tests out waters in other advertising venues.

A spokesman for 888.com said that the new advertising campaign reflects the “personality of the brand” and differs markedly from traditional online gambling advertisements.

Millward Brown carried out extensive research in creating the new campaign and intentionally designed it so that the 888.com brand would stand apart from the older Casino On Net and Pacific Poker brands of the Cassava Enterprises group. 

In an effort to draw attention to the new face of 888.com, the poker room has entered into a partnership with “Loaded”, a popular men’s magazine in the United Kingdom.  The campaign begins in the February issue with a co-branded Las Vegas advertisement and the launch of the exclusive "Loaded 888.com Casino and Poker Room." 
 
Included with the issue will be a free DVD cover mount carrying the 888.com software for readers to download and play during the month of February.

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